Meet Pfizer’s new patient support program.
As Pfizer geared up to launch Velsipity (etrasimod), a once-daily pill to treat ulcerative colitis, my team and I were tasked with creating, designing, and branding marketing materials for its patient support program, VelsipityForMe. For over a year, we created brochures, guides, forms, emails, and more for VelsipityForMe. Take a look at how we did it.
CD: Dave Wall, Dana Hegstrom
Copy: Moi
Art: Brian Baker