2020: Kids shouldn’t have to worry about this shit.

This year’s Cannes Young Lions sponsor was CureSearch, an organization whose mission is to end childhood cancer through innovative research. With an ask to find their next corporate sponsor and two weeks to put together our best print ad possible, my partner and I went through a slew of ideas. How do we target a corporation? What will make the biggest impact? At 9:30pm the night before it was due, we read that the average age of a child diagnosed with cancer is six. Fuck that. Lo and behold, our print ad was born.

2019: No one should be afraid to eat—just ask E.A.T.

This year’s sponsor of the Young Lions Competition was E.A.T. (End Allergies Together) and their goal was to raise awareness of food allergies among those who don’t have food allergies.

My partner and I entered the print category under the guidance that this ad should drive millennials to donate. And what do millennials care about? Where there food comes from.

Did we win? We did not. Did I learn a whole bunch about food allergies and get to work with one of my favorite art directors? Sure did!