We won. Big.
It started with 30 students in one room looking at each other and asking the same thing.
"Has anyone even heard of Tai Pei?" The answer was no.
So our job was to make Tai Pei shout out loud.
And so it began.
The Ask: Increase brand relevance and drive trial among Millennials ages 18-25 by creating a holistic integrated marketing campaign for the calendar year of 2018.
The Challenge: With so many options in the frozen and microwaveable food category, it can be tough to stand out.
The Copywriters: Pibby Cardozo (that's me), Lorianna Logan, Sydney Gray
The Art Directors: Jayson Braynen and Andrew Morner
This is how we did it.
The result?
1st Place- District 1
4th Place- Regionals
1st Place-Nationals
