Sweet victory.

This year I was selected to participate in the 4A’s 2020 New England IAAS program. In English, that translates to a 14-week educational program and competition for rising agency leaders in and around Boston.

This year’s sponsor was 1854 Cycling Co., an electric bike company who aims to end generational poverty by employing the formerly incarcerated. With a powerful product and social mission, we had our work cut out for us to do this brand refresh justice.

The result: First place, baby.